About

Our Roots

While founding member, principal composer, Jason O’Donnell aka The Archetype is steeped in an affinity for & consciousness of the Proto Doom Metal tradition, there is way more going on in his compositions & productions than what can be easily placed into one box/genre. That awareness shifts my attention to The Archetype’s at times, hauntingly pained melodic voice juxtaposed against ‘blackened’ discordant whispered screams or guttural growls that tip the hat to Chris Cornell, Chino Moreno or Thou as much as perhaps Ozzy Osbourne. In terms of ambient soundscapes, there are also stellar initial stabs at sound design work on PT I that bring to mind Skinny Puppy or even NIN. From here, my journey into the B. O. G. gets really interesting because the addition of Sound Design veteran Feederwire & Engineer/Producer Pete Grossmann (Gates To Hell, Warforged, Weekend Nachos, Frail Body, Scientist, Huntsmen) of Bricktop Recording is already bringing the concept into even more focus & catapulting it into what The Archetype references in the intro ‘Concussion Dream’ as ‘Amnesia Island’ : “A post apocalyptic glitchy outpost floating in a bio mechanical ocean that is appearing to lead us along, with it’s protagonist/hero I Nomad, into an even deeper hybrid of analog & digital sounds that provide the landscape for a cast of broken antagonists trapped in a narrative of Self Worship & self determined demise.” If PT I was an homage of sorts to the Gods of ‘yore, The Archetype’s partnership with Feederwire & Grossmann on PT II mechanizes those Gods into full on Tech Noir Monsters sending them crashing headfirst into the Meta Modern Age toward a sound that is better described by genres of film rather than music, hence, Jason O's simple explanation of the sound, which he describes as : ‘Cosmic Horror / SCI FI / Psych / Myth / Noir. I suspect it will be difficult to pin this band down to any one limiting genre, which, for me is nothing but positive. That said, to say Beware Of Gods & The Archetype’s approach are anything but Cyborgian would be an understatement. It is clear upon further listens that The Archetype is taking late night swims in the pools of Radiohead & Failure (ironic in that Kellii Scott plays drums on all tracks) as much as SUNN and Conan. In honoring his past & stitching it together with a commitment to modern relevancy & future vision, Beware Of Gods & The Archetype are clearly on the cusp of something completely fresh, forward thinking & future dooming.